Corporate Blogging: A new marketing communication tool for companies

A corporate weblog is published and used by an organization to reach its organizational goals. Corporate blog has become a new marketing communication tool for companies. Corporate blog has divided into three types and there are internal blogs, external blogs, and CEO blogs. Thus, all current browsers which include Firefox, Opera, Safari and Internet Explorer 7 enable readers to read the recent posts easily without truly visit the blog through supporter of RSS technology.

One of the successful blogs is Amazon Web Services blog by Amazon.com that about Amazon web services, products, tools and developer information. It helps to improve the communication and its customer services, attract more people to consume and discuss new products online.

A corporate blog can be:

• A tool that helps the organization achieve a business goal-Redeploying scare resource just to have a blog makes no sense if there is no business case for one.
• A useful extension of the company image in the marketplace। It is however no substitute for bad products or lack of commitment to customers.
• An opportunity to open a two-way channel between employees and customers.

Corporate blogs are not only interesting and useful, they are also helping the companies hat author them develop a very new relationship with their customers। In some cases, the blogs have helped the company move the needle in reputation, cute and thus purchase consideration.

References:

http://specgirlz.blogspot.com/2009/02/corporate-blogging-new-marketing.html

http://www.internetviz-newsletters.com/bulldog/e_article000404957.cfm

http://ecommercesite.wordpress.com/2008/07/04/corporate-blogging-a-new-marketing-tool-for-companies/

http://38blog123.blogspot.com/2008/07/corporate-blogging-new-marketing.html

http://ecomspace.blogspot.com/2008/06/corporate-blogging-new-marketing.html

Review a local, transactional e-commerce site

After we do some research, we found that local e-commerce website is at http://www.lelong.com.my/ which is a website in Malaysia that provides online trading at a low cost. This e-commerce site had developed from Consumer-to-consumer (C2C) transaction to become Business-to-consumer (B2C) relationship. Some of the companies using this website to sell their products. According to this website there are approximately 70% of all items posed for auction on lelong.com.my are sold. So, all user get a chance of obtaining a successful transaction.

Lelong.com has provide many types of product such as books, cameras, cars, computers, computer’s software, jewelry, gemstone, clocks, watches, clothes, and even foods and beverages also sell in this website. Some big company use this website to sell their product like prepaid top up card is selling in this website and the price is lower than we buy at shop. Beside that, people like to collect antique or other like stamps, models also can found it when surf through this web site. It had properly classified the entire item in the website which is very convenient to all the users to find their favorable item. There are different languages in this website to be choosing by the user according to their preference.

This website can manage every aspect of the settlement process and remove risk from online transaction. Besides is also can manage well of the buyer want to get what they pay for and the seller wants to get paid. Users can paid by credit card after the transaction is successful.

Lelong.com.my provides a forum to let users to go in to share their opinion or any queries. Users can ask something about the product and can leave a comment whether they satisfy to this service or not. Most of the Malaysian are prefer to use Lelong.com.my as local E-commerce site to buy their product because it is more convenient, their no need to walk or drive a car to a physical store to buy it, they just click then the product will send to them within few days only. Besides that there are many product to let user to buy, users can buy whatever thing they want through this website

A discussion on E-learning offered in Malaysian universities: Pros and Cons from he students perspective

Times change the generation, it’s also change the learning style that we offer use in past. In the past, the learning is form to be vocal and written paper. However with the flow of the time and technologic grow in the years, a lot of high education school has come out with the style to teaching and letting the student to learning with different way compare to the past education formal. In the past, mostly educations are face-to face with the lecture to gain the knowledge. And now the styles of learning are changing form to e-learning which have improve a lot of in a lot aspect and also bring other side-effect to it.

Currently, the universities of Malaysia have already apply in the system of e-learning to education the youngster to provide more knowledge in advance to increase the ability of understanding and improve their learning ability. in the student perspective, we found out that e-learning have a lot provide advantages to us to sharing our knowledge and also more discussion be form to increasing our knowledge ,furthermore our ability. the e-learning also have help us in a lot aspect such as help students to communicate with their tutors, get clarifications regarding their subjects and study and access teaching materials through e-libraries. Universities and colleges which provide online degrees involve more and more electronic facilities to give their online students fast and qualified assistance. Students' interactions have become much easier than face-to-face communication.

Other than that, it also helps the student in saving time and flexible, which can get online resources, communicate with his tutor or class mates, send his query and write term paper at any time he can get access to the Internet.


The e-learning also have the pros in Asynchronous interaction. Unlike face-to-face or telephone conversations, electronic mail does not require participants to respond immediately. As a result, interactions can be more succinct and to-the-point, discussion can stay more on-track, and people can get a chance to craft their responses. This can lead to more thoughtful and creative conversations.

The cons of the e-learning are may be become a weakness for the learners with low motivation may fall behind. They are unable to follow up the topic of discussion and may make them give up in education and create more frustrated emotion in learning. And also may feel isolated from their teacher or classmates.

Secondly, hands-on or practical work is impossible in e-learning. Cause it need someone to guide and giving advice to correct their mistake.

In the end, I would conclude that, there have the advantages of e-learning however we must use it wise cause may bring up a lot matter in advance when we use in improper ways.


References:
http://www.newman.ac.uk/Students_Websites/~m.m.friel/dis.htm
http://www.articlealley.com/article_78603_45.html

E-Government in Malaysia: Its implementation so far and citizen's adoption strategies.

E-government also known as e-gov, digital government, online government or transformational government is a diffused neologism used to refer to the use of information and communication technology to provide and improve gonerment service, transaction and interaction with citizens, businesses, and other arms of government.

http://www.gov.my/ was launched in 1990’s in Malaysia. The website provides information ranging from payment to complaint applications, search and services. Beside that, users can download 3300 government forms for free. The service provided through the website is the government proactive way to help enhance the public service delivery system. This website also provided loan and quit rent payment, application to update mailing address with the Employee Provident Fund.

E-service is one of the pilot applications the Government has embarked upon to demonstrate how information and communication technology can be exploit for the benefit of the public deliveries via the fastest and most convenient ways, the internet, kiosk and mobile hand phone. Through e-service we can checking and pay JPJ summons through online. Besides we also can pay the electric bill and telephone bill through online to TNB and TM. http://www.gov.my/ makes our life more easy and convenient, we don’t have to go to the government department take number, queue up and pay all the bills. Sometimes traffic jam on the road waste our times only.

E-procurement is the government to business Electronic Government System. Traditionally, interested suppliers would write in and submit their quotation. Suppliers would make several trips to the office, checking on their status filling out countless forms. It allow Government Ministries to make an electronic approval process, create, submit and receive purchase order, delivery orders and remit payment to suppliers.

E-syariah allows clients to sort out their claims with the help if mediators without even having to step foot into hallowed halls. It allows teleconferencing and mediation via internet to update the level of service. It makes things easier for public and lesser work for the count. Besides less time spent at the counter and standardized documentation bodes well for better reference.

Nowadays many people also using online pay all the bill because can save many times and money. Besides that through online they also can search many information for reference.